• Don’t merely set Goals this year: Instead set SMART Goals for 2014

    Happy New Year. Well, it is the beginning of a new year and we are all setting the goals we desire to achieve in 2014. So there is no better time than now to remind or share with you the best type of goal to set. It is referred to as a SMART goal. The […]

  • Five Characteristics of Great Marketing

    All companies are looking to the discipline of marketing, for help in curing their organizational woes. With that said, excellence in marketing is more important than ever. Thus, the top marketing professionals, in all types of organizations, share common characteristics. Today, we will visit these characteristics. As it is always easier to remember an odd […]

  • CPS Gumpert and Disney: Keys to Success

    As we move toward the Christmas holiday, we wanted to share some common themes that CPS Gumpert share with Walt Disney. Yes, that “we” share with “WALT” one of the great entrepreneurs of the 20th century. Walt Disney listed eight secrets to success and they correlate nicely with our beliefs. In today’s blog post we […]

  • 4 Sales Questions Your Customers Can’t Refuse to Answer

    We all know those sales calls. They usually start with the phone ringing, and then the voicemail. Try that 8.7 times, the average amount of tries it takes to reach a prospect on the phone. This isn’t quite cold-calling, because you’ve identified your prospect as someone who is inherently interested in your product, but you […]

  • What A Children’s Book Author Has Taught Us About Copywriting

    “You’re off to great places! Today is the day! Your mountain is waiting! So get on your way…” -Dr. Suess Copyblogger shares with us the top three ways to creating “magical” copy based on the famed Dr. Suess’s writing. You need to access your customer’s Broca- the area of the brain that deals with language […]

  • Which way are you going?

    In business it is important to know where you want to go. When an organization can clearly define where they want to go it is often one finds a well-developed strategy. There are many organizations that have good ideas; however, they come without a specific plan. Unfortunately, with no plan this means they are just […]

  • Tips to Create Better Brand Linkage

    Have you ever watched those television commercials that are so funny, you have to pause it and call your family in to the room to watch it again? Think the Doritos goat commercial from the 2012 Superbowl. These are the commercials that are “knee-slapping funny.” Do you remember what brand the ad was actually for? […]

  • Happy Thanksgiving and Successful Marketing

    This week marks one of the only weeks we feel justified for over-filling our plates, eating second helpings of dessert and sleeping on the couch while watching football on a Thursday evening. But let’s pull our minds away from the Thanksgiving table and back to the office for a few more hours and think of […]

  • The Future of Marketing for 2014

    As this year draws to a close, it is time to start considering trends for the future. Infographics were one of the big marketing ploys in 2013, so it is only fitting that Print Media Center uses one to identify 20 trends that they expect will drive marketing in 2014. Our goal at CPS Gumpert […]

  • Not-So-Awesome Customer Service

    I am drawn to new technologies. Fascinated by what minds, smarter than my own, have created to make our lives easier, faster, more interactive and down right fun. There are times though, when I find myself longing for the simpler days when customer service meant looking someone directly in the eye while you shake hands […]